About us
Our story: the search for the best products for our pets
Every item you find in our store is chosen with them in mind, but also for you, because you want the best for those you love.
I'm Alessandra, and this shop was created for my pets — as well as for anyone who, like me, wants the best for those they love.
Fabulary Store was born out of the need to find the best products for my pets, all in one place. Never having found something that truly reflected my philosophy, I decided to create it myself!
My main goal is to select Italian and international brands that share my philosophy: innovation, comfort, safety, and attention to detail.
Every choice I make stems from my daily experience with dogs, cats, and horses. That is why I only select products that I would truly use with them.
I believe that taking care of animals also means respecting the environment around us: that is why I focus on sustainable materials and suppliers who share my values.
There is another goal that is important to me, even if for now it is only a stated intention: to donate a portion of the proceeds to those who work every day to rescue, rehabilitate, and find homes for the animals that need it most. It is not active yet — I want to build something solid first before making a commitment that I cannot yet fully keep. But it is the direction I am heading in, and when it starts, I will share it step by step.
